This piece happened after I had made some night-time photographs of Milton Keynes bus stops. They carry advertising on illuminated side panels. Set in the desolate night time Milton Keynes roadscene the lit up picture of a girl dancing in H&M underwear was a bizarre sight and dramatised the loneliness of the location. The title was borrowed from the advert, referring to the unbelievable prices, but it suits perfectly as the bus service in MK is certainly not believably reliable.